International Expansion Project

Eligible Organizations:

Established companies expanding to an international market

Phase 1 :

Strategy Preparation

Project Details:

An EMBA team will conduct a strategic analysis of your company in the context of the "Strategy Formulation and Implementation" course to determine readiness for international expansion. This expansion could include partnering with companies in a different country, direct entry, establishing sales offices, etc. The key element of the business strategy project is for the team to assess the fit between the company, its strategy, and the business environment of the specific country selected.

What You'll Gain:

  • Assessment of strategic fit for the country in question
  • Potential partners and opportunities for growth
  • Final report with recommendations delivered in December

Project Duration:

October to December

Client Involvement:

10 to 20 hours

Application Deadline:

August 15

Phase 2 :

Market Implementation

Project Details:

Your EMBA team will travel to the country selected to work on executing the strategy defined in the first part of the project. This work includes determining both a business and market objective for your company, collecting competitive intelligence, and developing preliminary recommendations prior to the trip. Once in the country, your team will gather further intelligence to validate market potential, explore the ecosystem of the business system there, hold stakeholder interviews, solidify contacts, and examine first-hand the local rules and protocols of business.

What You'll Gain:

  • Presentation
  • Final report with recommendations, including contact names and a roadmap for executing on the plan where appropriate, delivered end of April

Project Duration:

January to April

Client Involvement:

10 to 20 hours

Application Deadline:

August 15

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